SEO Search Engine Optimization Services

SEO and Related Services We Provide

What is SEO?

Search Engine Optimization (SEO) is a focused and deliberate process of applying techniques designed to improve your site’s standing in search engine indexes like Google, Yahoo!, and MSN Live. 

Search engines work by using "robot" crawler programs to sift through the billions of pages on the web and build a searchable index of webpages. These robots don’t have human intelligence.  They can’t do things like read the text contained in images and pictures, or review page content and subjectively decide if a particular page is what people might be looking for a given keyword phrase.

Try it for yourself — a search using the term “untitled” in any major search engine will typically yield millions and millions of pages, pages that are poorly optimized to say the least and do not make use of their potential.  There’s no way for the automated search robots to determine what search terms might be relevant to the pages' content. And if the page is poorly designed or has construction problems that inhibit navigation by the spider robots, the robots simply ignore your page and move on to pages that might be more readable and more likely to return content that is deemed useful to search engine users.  It only makes sense for search engines to rank pages that DO have all these things higher to give their users better results..

Simply put, to be placed high in the rankings your site must be constructed in a way that allows the search engine robots to do their job and encourages them to rank your page higher in searches for the terms and keywords you want.  There is no further black magic behind SEO; no voodoo, no chicken bones or tea leaves, despite what some SEO companies may claim.  There’s not even anything unfair about simply helping the search engines do the job they’re supposed to do: review your page and refer people to it who are looking for pages like yours. Feed the beast what it wants.

Specifics of what FireForeffect SEO offers:

  • Keyword intelligence research and assistance in selecting appropriate target keyword groups to focus your page to desired market segments to help meet your business needs
  • Detailed analysis of your website construction with a focus on search engine visibility
  • Review and modification of website structure as necessary. Are the pages of your site arranged and interlinked in a clear, logical manner? Do they have helpful, relevant titles, with links between them that facilitate navigation? Or are they just piled together with the same title, or worse yet no titles?
  • Building and submitting sitemaps to major search engines to help guide webcrawler robots
  • SEO copywriting and optimization of page content text as necessary (Are the keywords in the title?  How often do they occur in content?  Are links related to keywords in an obvious manner?  Do links within the page(s) have relevant, descriptive names that describe their content, or are they have vague and unhelpful titles like “click here”?)
  • Supervised Pay-per-click (PPC) marketing campaign development and management (additional fees may apply depending on campaign scale)

Just as important, we do NOT:

  • Use spamming or “black hat” dirty tricks that attempt to fool search engines.  Such techniques can be effective in the very short term, but only at the risk of getting your page permanently banned from search engines and permanently damaging your business reputation.
  • Rely on automated cookie-cutter tools
  • Place advertising on your site
  • Put links on your site to our other SEO clients that are otherwise not relevant.  Unscrupulous SEO companies use such “pyramid scheme” tactics to artificially inflate their pages’ seeming importance to search engines.  It is however easily caught and will result in bans.

When choosing an SEO consultant, be sure to avoid:

  • Companies that make irresponsible guarantees of spectacular results like #1 placement in Google for very competitive keywords and phrases.  Only Google is in a position to absolutely guarantee rankings in their index, and Google resolutely refuses to allow such interference with the quality of their results.
  • Companies that claim exclusive insider knowledge or special relationships with search engine ownership or management. There are no deep dark secrets behind a quality SEO effort.
  • Companies that charge exorbitant fees for free services like “submitting to Google.”
  • Companies that quote exorbitant fees without reviewing your site or even asking what your keyword goals are.  Would you use an automotive mechanic who asked for $5,000 as you pulled in the garage without even asking what the problem was?
  • SEO companies that require you to allow them to link your page to their other clients’ pages. Pyramid schemes don't work.
  • Inexpensive discount SEO companies that rely on automated tools, promising to submit your site to thousands and thousands of directories and search engines.  At best, such techniques are relatively ineffective; at worst they can result in penalties that prevent your site from ranking competitively.

FireForEffect has a proven SEO track record of success, with portfolio and examples available on inquiry.

SEO isn’t rocket science, but it does require knowledge and intelligence and can be very time-consuming.  FireForEffect has a proven history of success and the knowledge, tools, and experience to help your business maximize its online potential.